It is vital private sector players step up their game to coordinate unified tourism recovery across the Greater Mekong Subregion (GMS) countries in the wake of change at Mekong Tourism Coordinating Office (MTCO), say regional stakeholders.
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The Mekong Tourism Coordinating Office is hosting a half-day Virtual Destination Mekong Summit, organized by public-private partnership Destination Mekong, with sponsorship of UNWTO Affiliate Member Chameleon Strategies, under the theme of “Balanced Tourism Recovery for a Better Future”. In order to assist businesses during these challenging times, the registration fee has been waived as a gesture of goodwill.
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Destinations in the Asia Pacific region can maximise tourism growth, and in turn job creation, by expanding their online presence. As travellers organise
trips online more frequently, destination management organisations and businesses should leverage available tools and digital platforms to engage with them throughout the planning process. Data generated by online interactions can be leveraged to further drive innovation and growth. There are opportunities to generate over 9 million new jobs in the region. This would stimulate GDP growth by up to an additional 1% destination-by-destination with an average 5% rise in the Travel & Tourism sector.