Destination Mekong publishes the first Mekong Stories book

14 September 2022, Phnom Penh, Cambodia

To draw attention to the many people contributing to building a sustainable tourism industry in the Greater Mekong Subregion (GMS) and the many stories that make up the region, Destination Mekong is publishing the first Mekong Stories digital book.

Destination Mekong, the private-sector-led regional tourism board that champions the Greater Mekong Subregion as a single sustainable tourism destination, has launched its first Mekong Stories book.

Mekong Stories is, in part, a compendium of some of the best examples of travel enterprises within the Greater Mekong Subregion (GMS). It is also the genuinely inspiring stories of those people working in the Mekong’s travel sector, from the small, responsible travel businesses and social enterprises showcased in our Experience Mekong Collection, the tourism professionals portrayed in Mekong Faces, the passionate entrepreneurs featured in the Mekong Innovations in Sustainable Tourism program (MIST), to the Mekong Heroes, as well as to all the shared experiences by travelers and residents from the Mekong Moments and Mekong Minis campaigns.

Dr. Jens Thraenhart, founder of Destination Mekong, said that he “firmly believes that destination storytelling is the most powerful marketing tool for a travel destination to inspire the world and build pride, in particular, a region as diverse as the GMS.”

Mark Bibby Jackson, editor-at-large of Mekong Stories, says: “The Mekong is an amazingly diverse area. There are so many stories to tell. In Mekong Stories we are giving voice to the many, many people working in the region who depend upon travel and tourism for their livelihoods. For too long the travel industry has had a bad press. Now is the time to hear real people talking about the positive benefits of tourism.”

Destination Mekong’s purpose is to engage the private sector, whether regional hospitality companies, small tour operators, shop owners, or individuals who provide services to visitors. “By sharing stories, we create bonds between people and bridges between cultures,” said Catherine Germier-Hamel, CEO of Destination Mekong.

Destination Mekong thanks its partners and supporters for this publication, including Studio DMB, UNWTO Affiliate Member Chameleon Strategies, Small Luxury Hotels of the World, and the World Wildlife Fund. Contributors to the publications include:

  • Bertie Alexander Lawson for Sampan Travel
  • Cambodian Children’s Trust (CCT)
  • Hayley Holden for epicarts
  • Hivester
  • Janina Bikova
  • Jens Thraenhart
  • Jens Uwe Pakitny
  • Laurence Couton for WildChina
  • Mahidol University
  • Marissa Carruthers for TTG Asia
  • Mekong Quilts
  • Michael Biedassek for Bangkok Vanguards
  • Nattakorn Asunee Na Ayudhaya
  • Peter Richards
  • Sampan Travel
  • Small Luxury Hotels of the World
  • Sophie Hartman for SustainableVN
  • Suzanne Becken
  • Valerie Olla for Ock Pop Tok
  • WildChina

The 243-page publication will be available to read and download on www.destinationmekong.com; the content will also be published on www.mekongstories.com as well as on Destination Mekong’s Facebook page.

-ENDS

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Mekong Tourism Collaboration

Tourism in the Mekong Region is steered collaboratively by a public-private framework between the public and private sectors.

The Mekong Tourism Coordinating Office, which is the secretariat of the Tourism Working Group, and Destination Mekong, which is the destination marketing organization led by private sector partners, are both managing initiatives aligned to the GMS Tourism Strategy to create a sustainable and inclusive environment to support businesses and communities in the Mekong Region and provide benefits for all stakeholders – residents, travelers, and businesses.

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The Mekong Tourism Coordinating Office is hosting a half-day Virtual Destination Mekong Summit, organized by public-private partnership Destination Mekong, with sponsorship of UNWTO Affiliate Member Chameleon Strategies, under the theme of “Balanced Tourism Recovery for a Better Future”. In order to assist businesses during these challenging times, the registration fee has been waived as a gesture of goodwill.

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Travel startup Triip rewards homebound travellers

Vietnamese sustainable travel company Triip has launched a new global Stay Home Heroes initiative that allows homebound travellers to earn points by staying at home which can then be used for future travels.

With a third of the global population on lockdown, the rewards programme supports broader government-led initiatives calling on citizens to stay at home and practise social distancing to protect public health.

From April 1, Triiip will reward users who use the startup’s Stay Home Heroes app feature to check in at their homes with a photo uploaded.

Payment will be made daily to homebound users with unique travel points, called TIIM. Users who check in at home will be offered 1 TIIM per day, which can then be used to redeem for later travels.

While sheltered, users can also earn TIIM by sharing Triip with their friends via a unique, personalised link; submitting photos of their past travels to the platform; and sharing their future travel plans within the app.

Triip said that it is making available 15 million points through the end of the lockdown orders to each of its users to incentivise them to stay home.

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Domestic Travel Set to Kick-start Vietnam’s Tourism Recovery

Vietnam’s tourism industry has gotten an early start to recovery, with domestic demand set to spearhead growth, as the country becomes the first in South-east Asia to lift social distancing restrictions.

The lifting of social distancing restrictions was announced by the Vietnamese government on April 24, setting the stage for the return of domestic tourism. Restaurants in the country have started filling up again and some airlines are operating domestically. From April 23, VietJet started six daily flights connecting Hanoi and Ho Chi Minh City.

Jeff Redl, managing director of Diethelm Travel Vietnam, said: “It’s a very positive signal. The demand seems to be quite strong as per information received from several hotels.”

Linh Le, principal and co-founder of Luxperia, said with restrictions lifted, many city dwellers had planned trips to the coast for the four-day holiday from April 30 to May 4. However, he noted that the cost of flights is significantly higher, making flying more of a luxury than previously.

Added Le: “Hotels are offering some good deals with added value, however, while domestic tourism will increase, its pre-pandemic high-performance shall be shortened this year. Savvy operators are to tap into local micro and niche markets to attain some recovery of business within domestic tourism.”

Michael Piro, CEO of Wink Hotels, said he is slowly starting to see a “modest” pickup in bookings. He added: “We believe the market will continue to show signs of improvement towards the end of the year.”

Piro predicts the recovery will initially be led by business travel, transitioning to leisure-driven travel through the summer months. To further stimulate domestic demand, he said discounts and promotions will be used to encourage locals to travel.

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Thai Domestic Flights Resume Amid Tighter Regulations

Thailand has allowed domestic air travel to resume, with Nok Air, AirAsia, Thai Lion Air and Thai Vietjet Air returning to the air last Friday.

The flights were operated between 14 airports and Bangkok’s Don Mueang and Suvarnabhumi. The 14 airports are in Lampang, Mae Sot (Tak), Phitsanulok, Buri Ram, Sakon Nakhon, Nakhon Phanom, Roi Et, Khon Kaen, Ubon Ratchathani, Udon Thani, Trang, Nakhon Si Thammarat, Surat Thani and Krabi.

All domestic flights are operating under strict requirements, including social distancing (for example during embarkation and disembarkation) as well as compulsory face masks for all passengers and Personal Protective Equipment (PPE) gear for flight crew.

Nattapong Saengsirirattana, managing director of Thai Leisure Co., told TTG Asia that at this stage, there would still be little to no likelihood of domestic tourism.

“We haven’t reached that stage yet. With the current inter-provincial travel regulations, it’s too difficult,” he said, referencing the increased inspections and forced quarantines upon entry in provinces such as Buri Ram or Phitsanulok.

In those provinces, upon arrival, travellers wishing to remain in the province must self-quarantine for 14 days. Their identification documents will be withheld by the authority during the quarantine.

In Nakhon Phanom, non-Thais are altogether barred from entering unless permitted by the governor, and in Krabi, non-residents are barred from entering unless certified to be free from the coronavirus from the point of origin. Travellers without a health certificate will be quarantined at local quarantine centres at their own expense.

Non-residents, except those with proven work commitments in the province, are prohibited from entering Trang.

All provincial governors have been allowed to implement their own measures to prevent the spread of Covid-19, provided those measures are as strict or stricter than those prescribed by the national-level Centre for Covid-19 Situation Administration (CCSA).

Nattapong opined that airlines resuming operations would face costs challenges.

“With social distancing measures, small planes would most likely be able to fit a maximum of two passengers per row, seated at the window. Due to the new restrictions, they’re also losing income from in-flight F&B purchases,” he said, musing that airfares might rise to cover higher costs.

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