Destination Mekong aligns with other tourism leaders to sign the Glasgow Declaration on climate action in tourism

18 November 2021, Phnom Penh, Cambodia

Destination Mekong became a proud signatory of the Glasgow Declaration on Climate Action in Tourism at the COP26.

As part of its efforts to play a leadership role in the global tourism community, Destination Mekong became a signatory and launch partner of the Glasgow Declaration on climate Action in Tourism, which was launched on 4 November 2021 during the UN Climate Change Conference (COP26).

Founded in 2017, Destination Mekong (DM) is the regional tourism organization dedicated to championing the Mekong region, comprising Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand, and Viet Nam, as a sustainable and inclusive tourism destination.  

The Glasgow Declaration on Climate Action in Tourism unites travel and tourism behind a common set of pathways for climate action, aligning the sector with global commitments and catalyzing collaborative solutions to the many challenges facing businesses and destinations globally.

The Glasgow Declaration encourages the acceleration of climate action in tourism by securing commitments to reduce emissions in tourism by at least 50% over the next decade and achieve Net Zero as soon as possible before 2050.

As a signatory of the Glasgow Declaration on Climate Action in Tourism, Destination Mekong has committed to aligning its actions with the latest scientific recommendations to ensure its approach remains consistent with a rise of no more than 1.5°C above pre-industrial levels by 2100. It also has agreed to deliver or update climate action plans within 12 months, align programs with the five pathways of the Declaration (Measure, Decarbonise, Regenerate, Collaborate, Finance), report publicly on an annual basis, and work in a collaborative spirit, sharing good practices and solutions, and disseminating information.

 “More than ever, the global tourism industry has a unique opportunity to demonstrate its transformative power through inspiring and driving climate action. It’s not only an emergency but also a matter of human dignity.” Catherine GERMIER-HAMEL, CEO, Destination Mekong

The Glasgow Declaration on Climate Action in Tourism brings together the latest research and global expertise to galvanize climate action. It will be hosted within the One Planet Sustainable Tourism Programme’s website, supported by Recommended Actions for tourism stakeholders across the world to consider as part of their action planning, alongside other resources. As the declaration states: “A just transition to Net Zero before 2050 will only be possible if tourism’s recovery accelerates the adoption of sustainable consumption and production, and redefines our future success to consider not only economic value but rather the regeneration of ecosystems, biodiversity, and communities.”

The need for a globally consistent approach for climate action in tourism has been made clear, notably through research into CO2 emissions carried out by UNWTO/ITF and released at the UNFCCC COP25 in December 2019. This showed that transport-related emissions from tourism were forecast to increase by 25% by 2030 from 2016 levels, against the current ambition scenario.

As the global tourism industry is slowly getting back on track, Destination Mekong (DM) has recently appointed a new Executive Team composed of Catherine Germier-Hamel as CEO, Gerrit Kruger as Chief Marketing Officer, Gavin Bell as Chief Development Officer, and Jens Uwe Parkitny as a strategic advisor, in an honorary capacity, effective 1 November.

This ‘dream team’ was formed by Jens Thraenhart, Founder of Destination Mekong and former Executive Director of the Mekong Tourism Coordinating Office (MTCO), before starting a new career as CEO of Barbados Tourism Marketing Inc.

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Destination Mekong takes the next step towards boosting tourism recovery in the Mekong region

16 November 2021, Phnom Penh, Cambodia

Destination Mekong is strengthening its executive capacities towards playing a leading role in the post-COVID tourism recovery in the Greater Mekong Subregion (GMS).

As the global tourism industry is slowly getting back on track, Destination Mekong (DM) is taking a new step as the regional tourism organization dedicated to championing the Lancang-Mekong region, comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand, and Viet Nam, as a sustainable and inclusive tourism destination.
Destination Mekong officially introduced its new Executive Team at the beginning of the 2021 Destination Mekong Summit, which took place online on 21 and 22 October 2021, under the theme of “Re-start > Re-form > Re-balance”.
On this occasion, Jens Thraenhart, Founder of Destination Mekong and former Executive Director the Mekong Tourism Coordinating Office (MTCO), presented the four members of the DM “Dream Team”: Catherine Germier-Hamel, Gerrit Kruger, Gavin Bell, and Jens Uwe Parkitny, which all had the opportunity to share their visions and passions in taking their new responsibilities.

Recordings of the 2021 DMS here: https://www.destinationmekong.com/dms21/.

Thraenhart stressed that the new Executive Team was “truly world-class and made of experts in their fields, to make sure Destination Mekong can grow and aid the acceleration of the recovery in the Mekong Region”.
He stated that his “proudest accomplishment was to set up a private sector-led regional tourism board with innovative and award-winning programs and initiatives, to execute the mandate of the Mekong Tourism Coordinating Office (MTCO) to foster public-private sector cooperation.” On 1 November, Jens Thraenhart started a new career as CEO of Barbados Tourism Marketing Inc.

Meet the new Executive Team of Destination Mekong

 

The appointment of Catherine Germier-Hamel as Chief Executive Officer, Gerrit Kruger as Chief Marketing Officer, and Gavin Bell as Chief Development Officer was effective 1 November. Jens Uwe Parkitny is acting as a strategic advisor in an honorary capacity.

Germier-Hamel, a Eurasian born in France with family heritage from the Mekong region, has lived in Seoul, South Korea, since 2005. Over the past 15 years, she has developed an international career as sustainable tourism development and marketing consultant, and impact entrepreneur.

Gerrit Kruger, a German national, has been involved in the management of Destination Mekong since its creation in 2017 while serving as Managing Director of Chameleon Strategies, an innovative Strategy Think Tank, and an Affiliate Member of the United Nations World Tourism Organisation.

Since 2018, Gavin Bell, a British citizen, gained expertise over nearly 30 years of working with governments, international organizations, and the private sector on sustainable tourism initiatives based in Phnom Penh and working with the Ministry of Tourism.

Jens Uwe Parkitny, German, is a well-known tourism executive who has worked for prominent travel and hospitality brands in the Asia Pacific Region. He is the co-owner of Loikaw Lodge by the Lake in Myanmar.

Destinations Mekong setting up the next steps to fulfill its mission

 

Destination Mekong is currently in the process of being incorporated as a legal entity in Singapore. Its executive office will be hosted by the Ministry of Tourism of the Kingdom of Cambodia in Phnom Penh, under a Memorandum of Understanding (MoU) between DM and the Ministry of Tourism, which will also assign local staff.

Over the following months, the Executive Team will focus its efforts on building a strong community of individual, corporate and institutional members and raising funds to support its operations. Its short-term action plan also includes the publication of the Experience Mekong Collection, showcasing responsible and sustainable travel experiences in the Greater Mekong Subregion, and implementing value-added services and solutions to enhance the exposure of its members.

Additionally, Destination Mekong will develop strategic partnerships with organizations sharing the same values and interests. As a start, Destination Mekong has signed a Memorandum of Understanding (MoU), with the Pacific Tourism Organization (SPTO), to develop mutual tourism collaboration between the six countries of the Greater Mekong Subregion and 20 Pacific Island countries (PICs), based on sharing information, knowledge, and best practices to foster sustainable and inclusive tourism.

During the 2021 DM Summit, the Greater Mekong Subregion (GMS) Tourism Recovery Communications Plan “Unlimited Experiences, Unlimited Stories” was also unveiled, establishing a framework for the activities of Destination Mekong.

https://www.destinationmekong.com/2021/10/31/gms-tourism-recovery-communications-plan/

Committed to playing a leadership role within the global tourism community, Destination Mekong became a proud signatory of the Glasgow Declaration on Climate Action in Tourism launched on 4 November 2021 during the UN Climate Change Conference (COP26). The Glasgow Declaration encourages the acceleration of climate action in tourism by securing commitments to reduce emissions in tourism by at least 50% over the next decade and achieve Net Zero as soon as possible before 2050.

The new CEO of Destination Mekong, Catherine Germier-Hamel, states that “More than ever, the global tourism industry has a unique opportunity to demonstrate its transformative power through inspiring and driving climate action. It’s not only an emergency but also a matter of human dignity.”

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SPTO – Destination Mekong Partnership to Enhance Tourism Recovery

Bangkok & Fiji, 10th October 2021

The Pacific Tourism Organization (SPTO) and Destination Mekong have signed a Memorandum of Understanding (MoU) to foster a collaborative partnership that will benefit both organizations and their stakeholders.

With their extensive membership of the greater Mekong sub- region (Cambodia, Lao PDR, Myanmar, Thailand and Viet Nam, as well as Southwestern Chinese provinces of Yunnan and Guanxi) and 20 Pacific Island countries (PICs), spanning all four sub-regions, SPTO and Destination Mekong represent world-class tourism destinations that will benefit from information sharing and best- practice experiences under the MoU.

A key objective of the partnership is to accelerate sustainable and inclusive tourism growth post- pandemic, so as to ensure that tourism’s benefits are equitably distributed to all stakeholders whilst also enhancing sustainable tourism development practices in the destinations.

Speaking at the MoU announcement at the virtual Mekong World Tourism Day Forum, Destination Mekong founder and outgoing Executive Director of the Mekong Tourism Coordinating Office, Mr. Jens Thraenhart, noted the importance of innovative collaboration during this time.

“The MoU with SPTO signals an important step in a partnership agreement between two major regional tourism organizations, in a time when collaboration and sharing of knowledge is more important than ever, to practically assist our business communities prepare for a balanced tourism eco-system”, he said.

Similarly, SPTO Chief Executive, Mr. Christopher Cocker, emphasized the importance of building partnerships to effectively address common challenges.

“We are very excited to work with Destination Mekong to bring together our resources and experiences for the benefit of our respective member countries. We recognize that some Destination Mekong members are well established tourism destinations and will have valuable lessons to share with SPTO and our members”.

“Moreover, with diverse stakeholders and rapidly changing trends threats regional tourism is becoming more and more complex. Therefore, collaboration with like- minded partners is critical for regional tourism organisations, particularly against the backdrop of the pandemic. Innovation and collaboration will drive tourism’s recovery and ensure resilience in the long run”, said Mr. Cocker.

SPTO and Destination Mekong intend to host a virtual mini tourism forum towards the end of 2021, with details to be announced in due course.

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About:

 

SPTO:

Established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region. Its 21 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Rapa Nui, Samoa, Solomon Islands, Timor Leste, Tokelau, Tonga, Tuvalu, Vanuatu Wallis & Futuna and the People’s Republic of China. In addition to government members, the Pacific Tourism Organisation also enlists a private sector membership base. SPTO’s mission is to ensure sustainable tourism development through innovative partnerships. The vision of the organisation is, “Our Pacific Islands’ empowered and benefitting from sustainable tourism”.

 

*Queries may be directed to twaqavonovono@spto.org

 

Destination Mekong:

Destination Mekong (DM) is the regional destination marketing organization and is owned and funded by the private sector of the travel and tourism industry in the six countries of the Greater Mekong Subregion. DM initiates, develops, and operates various programs and initiatives aligned to the strategic framework of the regional Mekong Tourism collaboration, published by the six-member tourism ministries via its secretariat, the Mekong Tourism Coordinating Office.

 

*Queries may be directed to info@destinationmekong.com

Destination Mekong organized the DESTINATION MEKONG FOOD & AGRO-TOURISM EXPERT GROUP WEBINAR ON SEPTEMBER 21, 2021
Great discussion with amazing panellists on Destination Mekong Food & Agro-Tourism Expert Group webinar today (September 21, 2021) on the theme “An Appetite for Travel – The Crucial Role of Food Tourism in the Recovery of The Tourism Industry” organised by Destination Mekong and moderated by Vincent Vichit-Vadakan, the chair of Food & Agro-Tourism group.
 
Very insightful aspects on food tourism in different views from the speakers from innovations to food as a key driver for tourism recovery in the Mekong Region.
 
For anyone who missed the event today, the recording is available at https://bit.ly/2VWmIjw.

UNWTO launches digital tools to revitalise tourism

The World Tourism Organization (UNWTO) has partnered with MUST Travel & Tech to place a digital tool at the service of tourism, allowing users to share their experiences to promote the reactivation of the sector with a view to sustainability.

Presented during the UNWTO Mayors’ Forum in Porto, Portugal, the tool is an opportunity for the advancement of smart cities, as well as destinations that incorporate technology and innovation in their development. Already operating in 60 countries, MUST aggregates all the information of interest to travellers in one place. By also integrating key information and analysis from UNWTO, it aims to become a leading tourism application and generate opportunities for destinations.

Visibility provided through technological tools is an opportunity for those who, along the entire value chain of the sector, require support to restart their activity, from new destinations around rural communities, to destinations with a high degree of infrastructure development.

“We welcome innovative ideas and technologies that allow the creation of global and regional innovation ecosystems aimed at accelerating the recovery of tourism for development,” said UNWTO secretary-general Zurab Pololikashvili.

CEO of MUST, Pablo López, said: “Technology enhances the productivity and resilience of companies. The implementation of digital solutions in line with new trends in the tourism sector allows us to develop a differentiated, personalized and safe tourism product that is more focused on behaviour patterns and the management of spaces that will undoubtedly contribute to the recovery of a key activity for the economy in general.”

Read the full article at Travel Daily: https://www.traveldailymedia.com/unwto-launches-digital-tools-to-revitalise-tourism/

ADB Hackathon Seeks Pitches for Digital Solutions to Spur Travel

The Asian Development Bank (ADB) is seeking pitches for a hackathon on the best digital solutions that can kick-start travel in Southeast Asia in the wake of the coronavirus disease (COVID-19) pandemic.

Southeast Asia’s tourism sector was hit hard by the pandemic, along with the small and medium-sized enterprises that depend on tourists for their income. The World Travel and Tourism Council estimates Asia and the Pacific’s tourism sector can lose up to $1.1 trillion in income and 69.3 million jobs in 2020 due to the pandemic. 

The hackathon, Re-establishing Tourism Confidence through Innovative Digital Solutions: Fast-tracking Tourism Recovery in Southeast Asia, promises a $10,000 prize for the winner who can come up with a digital solution that can entice people to travel again.

“Digital solutions allow for seamless integration of information flow,” said Marc Lepage, Principal IT Specialist at ADB, on the potential of technology to help revive travel in the region.

As a member of the ADB digital innovation team that set up the online challenge, Lepage says an app can be a useful tool for a traveler, who wants information at the palm of his hand. “I can look up what specific tourism operators are doing about COVID-19 that would make me feel safe to use their service, while looking, in the same app, at the process I need to go through—from immigration, airport, and official instructions. These all vary depending of where I’m coming from and where I’m going and the passport I’m holding—a digital solution that brings it all together and provides specific advice given my context would make travel easier in the COVID-19 context.”

As a traveler himself, he would also want information on the safety measures hotels offer to make him feel safer about traveling.

The hackathon named the following areas of interests for the challenge: 

  • Real-time updates on COVID-19 health and safety protocols implemented by public and private tourism service providers and information about evolving visa, air and ground transport, accommodation, tours, food and beverage services, and other tourism business operations
     
  • Integrated end-to-end travel planning tools (air and ground transport, accommodations, food and beverages, health, and wellness, etc.) that integrate COVID-19 safety and prevention measures
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  • Creative digital marketing campaigns that maintain destination visibility and engender consumer confidence to travel again.

The deadline for application is on 17 January 2021.

More information: https://challenges.adb.org/en/challenges/new-normal-tourism-confidence-through-innovative-digital-solutions?lang=en&fbclid=IwAR1qfWLXCGel0yuSciABVAe3cnQiYC0YHad9VzBs6bntMGz4J4IVam2gp9E