The Mekong Tourism Coordinating Office is hosting a half-day Virtual Destination Mekong Summit, organized by public-private partnership Destination Mekong, with sponsorship of UNWTO Affiliate Member Chameleon Strategies, under the theme of “Balanced Tourism Recovery for a Better Future”. In order to assist businesses during these challenging times, the registration fee has been waived as a gesture of goodwill.
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Through Smart Tourism, governments have the opportunity to utilize big data and relevant technologies to:
> Attract target travelers by having a better understanding of their preferences
> Facilitate traveler touchpoints along the entire travel journey
> Connect travelers with city infrastructure and commuter networks for a more seamless travel experience
> Serve travelers better by connecting data, travel providers and traveler touchpoints
Destinations in the Asia Pacific region can maximise tourism growth, and in turn job creation, by expanding their online presence. As travellers organise
trips online more frequently, destination management organisations and businesses should leverage available tools and digital platforms to engage with them throughout the planning process. Data generated by online interactions can be leveraged to further drive innovation and growth. There are opportunities to generate over 9 million new jobs in the region. This would stimulate GDP growth by up to an additional 1% destination-by-destination with an average 5% rise in the Travel & Tourism sector.