SUNx Malta & Mekong Tourism to Stage 1st Strong Earth Youth Summit (SEYS) for Asia

PRESS RELEASE
FOR IMMEDIATE DISTRIBUTION
BANGKOK, 28 APRIL 2021

SUNx Malta in partnership with the Mekong Tourism Collaboration framework, made up of public sector organization Mekong Tourism Coordinating Office (MTCO) and private sector partnership Destination Mekong will host the first ever Climate Friendly Travel Youth Summit for Asia on Friday 30th April 2021. The ‘Strong Earth Youth Summit’ (SEYS) will include lectures, workshops and other educational activities aimed at highlighting the need for a clean and green post-Covid future for the tourism sector, in accordance with the 2030 Sustainable Development Goals and 2050 Paris Agreement.

The virtual event, held on 30 April, is one of three global events run in partnership with Thompson Okanagan Tourism Association (TOTA), British Columbia, Canada; Institute of Tourism Studies, Malta (ITS); and Mekong Tourism.

SEYS will focus on creating awareness of Climate Friendly Travel (CFT) and on fostering ways to encourage changes for a resilient Travel & Tourism future. It aims to promote climate hope in the recovery of the tourism industry through awareness and education, youth empowerment, and engagement and action.

Describing the youth summit, Professor Geoffrey Lipman, President of SUNx Malta, said, “This is not just another of the many Travel & Tourism summits. SEYS is designed for tomorrow’s leaders by tomorrow’s leaders – the 45 students from 30 countries we have on our first ever Climate Friendly Travel Diploma Course with ITS Malta. We charged them with creating an event that would be meaningful and attractive for the “Greta Thunberg crowd”.

“SEYS will identify the core issues for the post–pandemic green and clean tourism sector. Our students are putting together a fast and fun program, with engaging speakers, who will captivate a global youth leadership audience.”

The Asia Summit include a range of speakers from Climate Change and Tourism experts such as Dr Susanne Becken, to the CEOs of Asia Travel specialists Willem Niemeijer of Yaana Ventures and Hamish Keith of EXO Travel followed by Q&A sessions.

Jens Thraenhart, Executive Director of the Mekong Tourism Coordinating Office said:

“We are proud to be partnering with SUNx on this important initiative. Tourism has an essential role to play in the fight against Climate Change and it is through the next generation of change-makers that this transformation will take place. The Mekong is a region heavily dependent on tourism and we want to ensure that its long-term development is based on a Sustainable strategy which places Climate Change at the top of the agenda.”

SEYS will honour the vision and contribution of the late Maurice Strong, a close friend of Lipman, after whom the summit is named. Strong was the architect of the UN Sustainable Development and Climate Framework for half a century, and inspiration for SUNx Malta and its Climate Friendly Travel System.

“SEYS will be the first of an annual testimony to the legacy of Maurice Strong, Champion for the planet, who warned about the Climate Crisis 50 years ago and spent the rest of his life building the UN framework to respond to it,” says Lipman.

SEYS will also launch the Strong Awards to encourage students to profile Breakthrough Innovations in Climate Friendly Travel, together with Les Roches Hospitality School.

 

For more information on SEYS or to register, visit http://www.thesunprogram.com/summit

or use one of the buttons below to register for the individual events:

British Columbia / Americas Thursday 29th 09:00 (Pacific Time)

Asia-Pacific / Mekong Friday 30th April 14:00 (Bangkok)

Malta / Europe Middle – East Africa Friday 30th April (CEST)

 

About SUNx Malta

SUNx Malta is a not for profit, EU based, organisation, partnered with the government of Malta that has created a unique, low cost, system to help Travel & Tourism companies and communities transform to the New Climate Economy. The SUNx Malta “Green & Clean, Climate Friendly Travel System” is Action and Education focused – supporting today’s companies and communities to deliver on their proclaimed ambitions and encouraging tomorrow’s young leaders to prepare for rewarding careers across the sector.

 

About Mekong Tourism Coordinating Office (MTCO)

The Mekong Tourism Coordinating Office (MTCO), located in Bangkok, was set up with funding from the governments of the six Greater Mekong Sub-region (GMS) countries – Cambodia, the People’s Republic of China, Laos, Myanmar, Thailand, and Viet Nam. The MTCO, which operates on annual financial contributions from each GMS country, acts as the secretariat for the GMS Tourism Working Group, comprising of senior officials of the six GMS countries’ National Tourism Organizations, to coordinate and facilitate sustainable tourism development of the GMS, and promotion of the Mekong region as a single travel and tourism destination, in collaboration with the public and private sectors. The MTCO manages its award-winning MekongTourism.org digital platform as a one-stop platform to promote responsible and sustainable tourism in the region, as well as the annual Mekong Tourism Forum, whose hosting is rotated among GMS countries.

Please visit www.MekongTourism.org for more information.

 

About Destination Mekong:

Destination Mekong was created in 2017 to promote the Mekong region, comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand and Viet Nam as a single tourism destination to stimulate responsible and sustainable development and investment, and drive inclusive growth. Supporting the mandate of the regional collaborative tourism framework of the six-member governments of the Greater Mekong Sub-region, Destination Mekong is the regional destination marketing organization, and is owned and funded by the private sector of the travel and tourism industry in the six countries of the Greater Mekong Subregion. Destination Mekong initiates, develops, and operates various programs and initiatives, aligned to the strategic plan of the regional Mekong Tourism collaboration, published by the six member tourism ministries via its secretariat, the Mekong Tourism Coordinating Office. Destination Mekong is governed by a Board of Directors, overseen by a Chair, and managed by a staff funded by Destination Mekong membership fees and program revenue streams. Initiatives include the award-winning Mekong Moments and Mekong Mini Movie Festival campaigns, the Mekong Innovations In Sustainable Tourism (MIST) program, the Experience Mekong Collection & Showcases, Mekong Heroes, and Mekong Trends. Destination Mekong also hosts its (Virtual) Destination Mekong Summit, in partnership with MTCO. Destination Mekong manages the Mekong Tourism Advisory Group (MeTAG), and organizes various virtual events in collaboration with MTCO.

 

Please visit www.DestinationMekong.com for more information.



Media Contact

For further press information, images, or to arrange interviews with Professor Lipman, contact Olly Wheatcroft, Program Manager SUNx Malta at: olly@thesunprogram.com.

 

For further press information, images, or to arrange interviews with Jens Thraenhart, contact Nattakorn Asunee Na Ayudhaya, Operations Manager Mekong Tourism Coordinating Office at: ton@mekongtourism.org.

Nominations for 2021 Mekong Hero open

Former Ministers of Tourism from Thailand and Myanmar to co-chair Selection Committee

Bangkok, February 8, 2021:  The  ‘Mekong Heroes’ program (www.MekongHeroes.com), which was launched in 2020, initiated by the Mekong Tourism Coordinating Office (MTCO) and Destination Mekong, to celebrate passionate individuals in Mekong tourism who work tirelessly behind the scenes to “inspire and influence the direction of our industry, modeling new ways of conceiving and doing tourism better.”  These leaders that have made a significant contribution to developing tourism sustainability in the Mekong Region. These individual might be CEOs or senior government officials, or they might be entrepreneurs or small business owners. What these people have in common is their vision, commitment, dedication, and passion.  Being nominated to be a Mekong Hero is a tremendous honor, and all our Mekong Heroes join the Mekong Heroes Gallery, to inspire others to walk in their footsteps.

Nominations are now open for the 2021 Mekong Hero at: www.MekongHeroes.com and the next Mekong Hero will be announced at the 2nd Virtual Destination Mekong Summit in May 2021. 

According to Jens Thraenhart, Executive Director of the Mekong Tourism Coordinating Office (MTCO): “Achieving a prosperous and sustainable tourism industry is not possible without committed leaders, with special kinds of vision and determination. The Mekong Heroes program is important so the whole industry benefits from their authenticity of vision, purpose, commitment, and determination; maintained over years of hard work. Recognized not only as builders, creators, and innovators, but also as mentors, teachers, and motivators, these individuals have made it their mission to bring out the best in people.”

The first Mekong Hero was announced during the 1st Virtual Destination Mekong Summit on August 25th.  Selected among dozens of nominations, Ms. Potjana Suansri has been selected as the first Mekong Hero. Ms. Potjana Suansri is the founder of the Thailand Community-Based Tourism Institute (CBT-I), and currently is serving as cultural tourism capacity building expert for the UN International Trade Center (ITC) Myanmar Inclusive Tourism project.  Her interview can be watched at the Mekong Heroes Gallery at: https://www.destinationmekong.com/initiatives/mekong-heroes/ms-potjana-suansri/

 

About the Mekong Tourism Coordinating Office:

The Mekong Tourism Coordinating Office (MTCO), located in Bangkok, was set up with funding from the governments of the six Greater Mekong Sub-region (GMS) countries – Cambodia, the People’s Republic of China, Laos, Myanmar, Thailand, and Viet Nam. The MTCO, which operates on annual financial contributions from each GMS country, acts as the secretariat for the GMS Tourism Working Group, comprising of senior officials of the six GMS countries’ National Tourism Organizations, to coordinate and facilitate sustainable tourism development of the GMS, and promotion of the Mekong region as a single travel and tourism destination, in collaboration with the public and private sectors. The MTCO manages its award-winning MekongTourism.org digital platform as a one-stop platform to promote responsible and sustainable tourism in the region, as well as the annual Mekong Tourism Forum, whose hosting is rotated among GMS countries.

Please visit www.MekongTourism.org for more information.

 

About Destination Mekong:

Destination Mekong was created in 2017 to promote the Lancang-Mekong region, comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand and Viet Nam as a single tourism destination to stimulate responsible and sustainable development and investment, and drive inclusive growth. Endorsed by the Mekong Tourism Coordinating Office and aligned with the mandate of the regional collaborative tourism framework of the six-member governments of the Greater Mekong Sub-region, Destination Mekong executes targeted projects and initiatives, including Mekong Moments, Mekong Memories, Mekong Deals, Mekong Mini Movie Festival, Mekong Innovative Start-ups in Tourism (MIST), Experience Mekong Collection, Mekong Heroes, and Mekong Trends, with feedback from the Mekong Tourism Advisory Group (MeTAG) and via public-private partnership investment structure, led by UNWTO Affiliate Member Chameleon Strategies.

More information at: www.DestinationMekong.com

First Mekong Hero announced at Destination Mekong Summit

Founder of Thailand Community-based Tourism Institute honored

Bangkok, July 7, 2020:  The  ‘Mekong Heroes’ is a new program, initiated by the Mekong Tourism Coordinating Office (MTCO) and Destination Mekong, to celebrate colleagues in Mekong tourism who work tirelessly behind the scenes to “inspire and influence the direction of our industry, modeling new ways of conceiving and doing tourism better.”  Two Mekong Heroes will be selected per year, who will join the Mekong Heroes Gallery. We will tell their personal stories to inspire others. Nominations are always open at: https://www.destinationmekong.com/initiatives/mekong-heroes/, and the next Mekong Hero will be announced on February 25th at the Mekong Tourism Forum in Bagan, Myanmar.

According to Jens Thraenhart, Executive Director of the Mekong Tourism Coordinating Office (MTCO): “Achieving a prosperous and sustainable tourism industry is not possible without committed leaders, with special kinds of vision and determination. The Mekong Heroes program is important so the whole industry benefits from their authenticity of vision, purpose, commitment, and determination; maintained over years of hard work. Recognized not only as builders, creators, and innovators, but also as mentors, teachers, and motivators, these individuals have made it their mission to bring out the best in people.”

The first Mekong Hero was announced during the Virtual Destination Mekong Summit on August 25th.

Selected among dozens of nominations and endorsed by chair of the Mekong Heroes Selection Committee HE Mr. Htay Aung, former Minister of Hotels and Tourism of Myanmar, Ms. Potjana Suansri has been selected as the first Mekong Hero. She gave a brief speech via video conferencing, which can be viewed at: https://youtu.be/2Yz_mgjiAi4

Ms. Potjana Suansri is the founder of the Thailand Community-Based Tourism Institute (CBT-I), and currently is serving as cultural tourism capacity building expert for the UN International Trade Center (ITC) Myanmar Inclusive Tourism project.

Khun Potjana, known affectionately as ‘P Noi’ is one of the true pioneers of community based tourism (CBT) in Asia. For over thirty years, Potjana has worked tirelessly alongside community members and other tourism stakeholders, learning how to put greater local community participation and benefits from tourism into practice.

Potjana’s work, as a thought leader and practical field worker started decades before ‘community-based tourism’ and ‘local experiences’ gained mainstream support as a market trend, tourism product and development strategy.

Potjana started her career as a social worker for Plan International, working with urban migrants being evicted from Bangkok’s slums. These experiences convinced her that rural Thais would benefit from better livelihoods opportunities in the countryside; motivating her to find alternatives to migrating to the city for work.

In 1991, at Thailand Volunteer Service (TVS), Potjana started organising rural study tours as a strategy to bring the struggles and successes of rural Thai communities to the attention of Thailand’s urban classes. Potjana supervised recent Thai graduates to work alongside community members as volunteers.

In 1994, based on the positive results which these study tours had brought to the communities, Potjana and her colleagues founded the Responsible, Ecological, Social Tours Project (REST) under TVS. In 2001, ‘REST’ became an independent organisation. REST’s work began to influence national tourism debate, proving that local communities could be actors in tourism development, and tourism could be a development tool. In 2003, Potjana wrote the acclaimed REST CBT Handbook (2003), which was used as a blueprint by rural tourism practitioners around Asia and further afield. REST was co-organiser of the 2002 International Year of Ecotourism Regional Conference in SE Asia and received a World Legacy Award in 2003 from Conservation International and National Geographic Traveler.

In 2006, Potjana directed and developed the Thailand Community-Based Tourism Institute (CBT-I) from an innovative action research project into a legally registered, internationally respected knowledge hub for Community-Based Tourism. CBT-I coordinated the Thai CBT movement, working with civil society to successfully lobby the Thai government to formalize local community participation in, and benefits from, rural tourism at policy level; and engaging tour operators and tourism associations to understand, support and sell CBT.

Since 2014, Potjana has been busy sharing her experience with neighbours in the GMS, as an expert on Capacity Building and Product Development for the ground-breaking United Nations International Trade Center (ITC), NTF Myanmar Inclusive Tourism Project, in Kayah State and Dawei District, Tanintharyi Region, Myanmar.

According to the former governor of the Tourism Authority of Thailand, and regional champion of sustainable tourism, Mr. Pradech Phayakvichien:

“Potjana is a modest, generous person, who is happy to work hard in the background, away from the spotlight. However, the influence of her work and ideas on government, private sector, academic and NGO programs, catalyzing and demonstrating how to drive local benefits into responsible tourism is massive.”

Ms. May Myat Mon Win, Chairperson of the Myanmar Tourism Marketing Association voiced her appreciation of Potjana’s role sharing lessons learned with Myanmar:

“Step by step, Potjana’s work has built the skills, confidence and opportunities of local community members in Thailand, Myanmar, and across the Greater Mekong Subregion to influence and benefit more from local tourism development. Without her contribution, there is no doubt that our region would have far less knowledge about how to do ‘great local experiences with real local benefits’ well. Potjana is truly fitting for recognition and appreciation as the first Mekong Hero.”

To learn more about Potjana’s work, read the in-depth interview at Sustainability Leaders: https://sustainability-leaders.com/potjana-suansri-interview/

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About the Mekong Tourism Coordinating Office:

The Mekong Tourism Coordinating Office (MTCO), located in Bangkok, was set up with funding from the governments of the six Greater Mekong Sub-region (GMS) countries – Cambodia, the People’s Republic of China, Laos, Myanmar, Thailand, and Viet Nam. The MTCO, which operates on annual financial contributions from each GMS country, acts as the secretariat for the GMS Tourism Working Group, comprising of senior officials of the six GMS countries’ National Tourism Organizations, to coordinate and facilitate sustainable tourism development of the GMS, and promotion of the Mekong region as a single travel and tourism destination, in collaboration with the public and private sectors. The MTCO manages its award-winning MekongTourism.org digital platform as a one-stop platform to promote responsible and sustainable tourism in the region, as well as the annual Mekong Tourism Forum, whose hosting is rotated among GMS countries.

Please visit www.MekongTourism.org for more information.

 

About Destination Mekong:

Destination Mekong was created in 2017 to promote the Lancang-Mekong region, comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand and Viet Nam as a single tourism destination to stimulate responsible and sustainable development and investment, and drive inclusive growth. Endorsed by the Mekong Tourism Coordinating Office and aligned with the mandate of the regional collaborative tourism framework of the six-member governments of the Greater Mekong Sub-region, Destination Mekong executes targeted projects and initiatives, including Mekong Moments, Mekong Memories, Mekong Deals, Mekong Mini Movie Festival, Mekong Innovative Start-ups in Tourism (MIST), Experience Mekong Collection, Mekong Heroes, and Mekong Trends, with feedback from the Mekong Tourism Advisory Group (MeTAG) and via public-private partnership investment structure, led by UNWTO Affiliate Member Chameleon Strategies.

More information at: www.DestinationMekong.com

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