Through Smart Tourism, governments have the opportunity to utilize big data and relevant technologies to:
> Attract target travelers by having a better understanding of their preferences
> Facilitate traveler touchpoints along the entire travel journey
> Connect travelers with city infrastructure and commuter networks for a more seamless travel experience
> Serve travelers better by connecting data, travel providers and traveler touchpoints
The aim of the Global Report on Women in Tourism – Second Edition, is to examine the key factors that contribute to gender equality in the tourism sector. It pinpoints challenges and identifies ways to mitigate inequality and harness tourism’s potential to advance gender equality and women’s
empowerment worldwide.
This year, MIST was held in Bangkok together with the new Travel Startups Asia Forum, featuring startup stories from successful travel ventures and MIST Alumni. The opening keynote was given by Senator and former Minister of Tourism and Sports of Thailand HE Mr Weerasak Kowsurat who linked the importance of innovation and entrepreneurship to tourism development in Thailand and the Mekong Region. The closing keynote was given by founder of Nok Airways Mr Patee Sarasin, who gave valuable insights from his experiences in starting an airline in Southeast Asia.
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