Destination Mekong publishes the first Mekong Stories book

14 September 2022, Phnom Penh, Cambodia

To draw attention to the many people contributing to building a sustainable tourism industry in the Greater Mekong Subregion (GMS) and the many stories that make up the region, Destination Mekong is publishing the first Mekong Stories digital book.

Destination Mekong, the private-sector-led regional tourism board that champions the Greater Mekong Subregion as a single sustainable tourism destination, has launched its first Mekong Stories book.

Mekong Stories is, in part, a compendium of some of the best examples of travel enterprises within the Greater Mekong Subregion (GMS). It is also the genuinely inspiring stories of those people working in the Mekong’s travel sector, from the small, responsible travel businesses and social enterprises showcased in our Experience Mekong Collection, the tourism professionals portrayed in Mekong Faces, the passionate entrepreneurs featured in the Mekong Innovations in Sustainable Tourism program (MIST), to the Mekong Heroes, as well as to all the shared experiences by travelers and residents from the Mekong Moments and Mekong Minis campaigns.

Dr. Jens Thraenhart, founder of Destination Mekong, said that he “firmly believes that destination storytelling is the most powerful marketing tool for a travel destination to inspire the world and build pride, in particular, a region as diverse as the GMS.”

Mark Bibby Jackson, editor-at-large of Mekong Stories, says: “The Mekong is an amazingly diverse area. There are so many stories to tell. In Mekong Stories we are giving voice to the many, many people working in the region who depend upon travel and tourism for their livelihoods. For too long the travel industry has had a bad press. Now is the time to hear real people talking about the positive benefits of tourism.”

Destination Mekong’s purpose is to engage the private sector, whether regional hospitality companies, small tour operators, shop owners, or individuals who provide services to visitors. “By sharing stories, we create bonds between people and bridges between cultures,” said Catherine Germier-Hamel, CEO of Destination Mekong.

Destination Mekong thanks its partners and supporters for this publication, including Studio DMB, UNWTO Affiliate Member Chameleon Strategies, Small Luxury Hotels of the World, and the World Wildlife Fund. Contributors to the publications include:

  • Bertie Alexander Lawson for Sampan Travel
  • Cambodian Children’s Trust (CCT)
  • Hayley Holden for epicarts
  • Hivester
  • Janina Bikova
  • Jens Thraenhart
  • Jens Uwe Pakitny
  • Laurence Couton for WildChina
  • Mahidol University
  • Marissa Carruthers for TTG Asia
  • Mekong Quilts
  • Michael Biedassek for Bangkok Vanguards
  • Nattakorn Asunee Na Ayudhaya
  • Peter Richards
  • Sampan Travel
  • Small Luxury Hotels of the World
  • Sophie Hartman for SustainableVN
  • Suzanne Becken
  • Valerie Olla for Ock Pop Tok
  • WildChina

The 243-page publication will be available to read and download on www.destinationmekong.com; the content will also be published on www.mekongstories.com as well as on Destination Mekong’s Facebook page.

-ENDS

Finalists for the 2021 Experience Mekong Showcases announced

PRESS RELEASE
FOR IMMEDIATE DISTRIBUTION

Finalists for the 2021 Experience Mekong Showcases announced
Public Voting is open to support small responsible businesses during these challenging times

Bangkok, July 27th, 2021:  The Mekong Tourism Coordinating Office is announcing the 15 Finalists of the Experience Mekong Showcases 2021 from Cambodia, Lao PDR, Thailand Viet Nam, as well as Guangxi and Yunnan in PR China.  Finalists from Myanmar this year will be judged differently via an industry panel made up of relevant Mekong Tourism Advisory Group members.  Three thousand eligible votes determined three Experience Mekong Collection members from each of the five participating countries this year for the next round of voting for this prestigious recognition. Now open for a public vote until August 31st, the six Experience Mekong Showcases will be announced at the 2021 Destination Mekong Summit later on this year. To cast your vote, please visit https://www.destinationmekong.com/experience-mekong-showcases2021-voting/

The 15 finalists – 3 from each of 5 member countries of the Mekong Region are:

Note: Myanmar businesses will be judged separately by an expert panel made up of members of the Mekong Tourism Advisory Group (MeTAG).

The Experience Mekong Collection was created four years ago to recognize and encourage sustainable and responsible tourism development in the Greater Mekong Subregion.  

To be appointed as a member of the Experience Mekong Collection, all small travel businesses in the Mekong Region need to fulfill the following requirements:

  1. Make a significant social impact on its community
  2. Provide an authentically local experience positioning the GMS as a responsible, inclusive, and experiential tourism destination.
  3. Have an innovative concept and sustainable business model.

Members of the Mekong Tourism Advisory Group (MeTAG) selected the 60 shortlisted Experience Mekong Collection (EMC) member businesses – twelve from five member countries of the Greater Mekong Subregion from the 300+ members of the Experience Mekong Collection.

Due to the COVID-19 pandemic, the currently active businesses – defined as businesses in communication with us, which is a requirement to be included in the Experience Mekong Showcases program – are currently at nearly 150 businesses.

“Alliances like the Experience Mekong Collection are more important than ever, especially in crises such as during the COVID-19 pandemic, to strengthen resilience both at the destination level, as well as for the individual businesses themselves, via sharing of best practices, networking, cross-promotional activities, and creating operational efficiencies”, says Mr. Jens Thraenhart, outgoing Executive Director of the Mekong Tourism Coordinating Office, and initiator of the Experience Mekong Collection, operated as part of the private-sector-led regional tourism board Destination Mekong. “I am convinced that the Experience Mekong Collection will help accelerate tourism recovery in the region, as well as protect and conserve these locally authentic experiences, which are the treasure trove of the Mekong region.”

“In recognizing the most innovative best practice businesses as the Experience Mekong Showcases, this sets several benchmarks to further improve travel experiences in the Greater Mekong Subregion. As consumer trends and travel behaviors are changing due to the COVID-19 pandemic, we hope this inspires other operators of any size to become involved in responsible and inclusive tourism,” said Mr. Willem Niemeijer, Founder & CEO of Yaana Ventures and current interim Chairman of Destination Mekong.

The 2018 Experience Mekong Collection Showcases included Phare Cambodian Circus (Cambodia), Longji Rice Terraces Guangxi (PR China), Ock Pop Tok (Lao PDR), Inle Heritage Place (Myanmar), Local Alike (Thailand), and Koto (Viet Nam). The 2019 Experience Mekong Collection Showcases included Soksabike (Cambodia), Linden Centre (PR China), Elephant Conservation Centre (Lao PDR), Hla Day (Myanmar), Sampran Riverside (Thailand), and Streets International (Viet Nam). The 2020 Experience Mekong Collection showcase include the Elephant Valley Project (Cambodia), Yangshuo Mountain Retreat (PR China), Laos Buffalo Dairy (Lao PDR), Living Irravaddy Dolphin Project (Myanmar), The Family Tree (Thailand), and Journey of the Senses (Viet Nam). Please see: https://www.destinationmekong.com/initiatives/experience-mekong-showcases/

All members of the Experience Mekong Collection get exposure via Mekong Tourism and Destination Mekong, including MekongTourism.org, DestinationMekong.com, ExperienceMekong.com, and the dedicated Experience Mekong Collection Facebook and Instagram accounts. Experience Mekong Collection members also have priority access to marketing campaigns and have their own dedicated online member-only community to connect with each other.

To help struggling members of the Experience Mekong Collection survive these challenging times during the COVID-19 pandemic, a support page has been created at https://www.destinationmekong.com/projects/support-experience-mekong-collection-members/ to list businesses asking for donations or selling gift certificates. Please support these small businesses by visiting: For more information about the Experience Mekong Collection and its members, please visit www.experiencemekongcollection.com.

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Support us by publishing the voting banner:

Link to: https://www.destinationmekong.com/experience-mekong-showcases2021-voting/

 

About the Mekong Tourism Coordinating Office:

The Mekong Tourism Coordinating Office (MTCO), located in Bangkok, and hosted by the Ministry of Tourism and Sports of Thailand, was set up with funding from the governments of the six Greater Mekong Sub-region (GMS) countries – Cambodia, the People’s Republic of China, Laos, Myanmar, Thailand, and Viet Nam. The MTCO, which operates on annual financial contributions from each GMS country, acts as the secretariat for the GMS Tourism Working Group, comprising of senior officials of the six GMS countries’ National Tourism Organizations, to coordinate and facilitate sustainable tourism development of the GMS, and promotion of the Mekong region as a single travel and tourism destination, in collaboration with the public and private sectors. The MTCO manages its award-winning MekongTourism.org digital platform as a one-stop platform to promote responsible and sustainable tourism in the region, as well as the annual Mekong Tourism Forum, whose hosting is rotated among GMS countries.

Please visit www.MekongTourism.org for more information.

 

About Destination Mekong:

Destination Mekong, located in Phnom Penh, and hosted by the Ministry of Tourism of Cambodia, to promote the Lancang-Mekong region, comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand and Viet Nam as a single tourism destination to stimulate responsible and sustainable development and investment, and drive inclusive growth. Aligned to the mandate of the Mekong Tourism Coordinating Office, the tourism secretariat of the six-member governments of the Greater Mekong Sub-region, Destination Mekong executes targeted projects and initiatives, including Mekong Moments, Mekong Mini Movie Festival, Mekong Innovations in Sustainable Tourism (MIST), Experience Mekong Collection, Mekong Heroes, and Mekong Trends, the Destination Mekong Summit, with feedback from the Mekong Tourism Advisory Group (MeTAG).  

More information at: www.DestinationMekong.com