Destination Mekong publishes the first Mekong Stories book

14 September 2022, Phnom Penh, Cambodia

To draw attention to the many people contributing to building a sustainable tourism industry in the Greater Mekong Subregion (GMS) and the many stories that make up the region, Destination Mekong is publishing the first Mekong Stories digital book.

Destination Mekong, the private-sector-led regional tourism board that champions the Greater Mekong Subregion as a single sustainable tourism destination, has launched its first Mekong Stories book.

Mekong Stories is, in part, a compendium of some of the best examples of travel enterprises within the Greater Mekong Subregion (GMS). It is also the genuinely inspiring stories of those people working in the Mekong’s travel sector, from the small, responsible travel businesses and social enterprises showcased in our Experience Mekong Collection, the tourism professionals portrayed in Mekong Faces, the passionate entrepreneurs featured in the Mekong Innovations in Sustainable Tourism program (MIST), to the Mekong Heroes, as well as to all the shared experiences by travelers and residents from the Mekong Moments and Mekong Minis campaigns.

Dr. Jens Thraenhart, founder of Destination Mekong, said that he “firmly believes that destination storytelling is the most powerful marketing tool for a travel destination to inspire the world and build pride, in particular, a region as diverse as the GMS.”

Mark Bibby Jackson, editor-at-large of Mekong Stories, says: “The Mekong is an amazingly diverse area. There are so many stories to tell. In Mekong Stories we are giving voice to the many, many people working in the region who depend upon travel and tourism for their livelihoods. For too long the travel industry has had a bad press. Now is the time to hear real people talking about the positive benefits of tourism.”

Destination Mekong’s purpose is to engage the private sector, whether regional hospitality companies, small tour operators, shop owners, or individuals who provide services to visitors. “By sharing stories, we create bonds between people and bridges between cultures,” said Catherine Germier-Hamel, CEO of Destination Mekong.

Destination Mekong thanks its partners and supporters for this publication, including Studio DMB, UNWTO Affiliate Member Chameleon Strategies, Small Luxury Hotels of the World, and the World Wildlife Fund. Contributors to the publications include:

  • Bertie Alexander Lawson for Sampan Travel
  • Cambodian Children’s Trust (CCT)
  • Hayley Holden for epicarts
  • Hivester
  • Janina Bikova
  • Jens Thraenhart
  • Jens Uwe Pakitny
  • Laurence Couton for WildChina
  • Mahidol University
  • Marissa Carruthers for TTG Asia
  • Mekong Quilts
  • Michael Biedassek for Bangkok Vanguards
  • Nattakorn Asunee Na Ayudhaya
  • Peter Richards
  • Sampan Travel
  • Small Luxury Hotels of the World
  • Sophie Hartman for SustainableVN
  • Suzanne Becken
  • Valerie Olla for Ock Pop Tok
  • WildChina

The 243-page publication will be available to read and download on www.destinationmekong.com; the content will also be published on www.mekongstories.com as well as on Destination Mekong’s Facebook page.

-ENDS

Download Press Release (.doc)
Download Cover
Download Image
Download Mekong Stotries

The Family Tree

The Family Tree is fully operated under the principles of Fair Trade by putting people and planet as top priorities. The fundamental principles that are evidenced in all of their businesses are promoting fair trade; promoting culture and communities; and promoting green products and the environment. Their handmade crafts are of high cultural values, eco-friendly and uniquely designed.

Continue reading

Living Irrawaddy Dolphin Project

iving Irrawaddy Dolphin Project is a social business promoting sustainable practices under the license of Burma Dolphins Ltd., a local travel company in Mandalay, Myanmar. The project was set to protect the endangered Irrawaddy dolphins and preserve a unique tradition of cooperative fishing while creating job opportunities in local areas through community-based tourism.

Continue reading

One Planet Vision for a Responsible Recovery of the Tourism Sector

The One Planet Vision for a Responsible Recovery of the Tourism Sector builds on the UNWTO Global Guidelines to Restart Tourism released by the Global Tourism Crisis Committee on 28 May 2020 with the objective to support tourism to emerge stronger and more sustainable from the COVID-19 crisis. The vision is shared by the members of the One Planet Sustainable Tourism Programme
and partner organizations.

Continue reading

Tools and Resources for Nature-Based Tourism

Luxury is DEAD. There is no point in designing lavish hotels just to put heads on beds – every hospitality project should have a purpose and a candle to light. We in hospitality – designers, owners or operators – have the superpower of reaching thousands of people. We should shoulder more responsibility concerning issues like education, clean accessible water, alternative energy, energy consumption, food waste, wildlife protection, and conservation. The big hotel companies are part of nature and society too, not just economy. Here are some ideas of how to do something real…

Continue reading

GSTC Destination Criteria

The Global Sustainable Tourism Council (GSTC) Criteria were created to provide a common understanding of sustainable tourism. The GSTC Destinations Criteria – known informally also as “GSTC-D” — are the minimum that any tourism destination should aspire to reach. They are organized around four main themes: sustainable management; socio-economic impacts; cultural impacts; and environmental impacts. They have applicability to the entire tourism sector.

Continue reading

Transforming tourism through sustainable procurement

Globally, the tourism industry already accounts for an average of 9 per cent of nations’ gross domestic product (GDP), and its importance is bound to increase even more. The United Nations World Tourism Organization projects international tourist arrivals to increase from 1.1 billion in 2014 to 1.8 billion in 2030. For many developing countries tourism is a key pillar of national development contributing to growth, employment, investment as well as technology dissemination. In many small island developing states (SIDS), it accounts for up to 25 to 60% of national GDP.

Continue reading