When you formulate a strategy for your organization, it’s not really crafted so you’ll be successful today, but mainly successful in the future. Logically, then, to map out an effective strategy today, it’s tomorrow’s landscape you need to visualize. But how do you know how your business landscape is going to look tomorrow?
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Floating above the pristine rice and canola fields north of
the old town of Dali is a beautiful courtyard compound
built in 1947 by a wealthy entrepreneur from the Bai ethnic
group named Yang Pinxiang. Over seven decades, the
building, which is located in the historic Xizhou Village,
went through many changes, from being privately owned
to becoming public property after the Cultural Revolution
and land reforms, and from serving as an army barracks
and military hospital to housing a kindergarten. In 2001, it
was designated as a national heritage site. The courtyard
finely captures the exquisite architectural style of the Bai
ethnic group that predominantly lives in the area. This
compound is now a boutique hotel managed and run by
an American couple, Brian and Jeanee Linden, who have
injected new life and respect into this important heritage
site.
The One Planet Vision for a Responsible Recovery of the Tourism Sector builds on the UNWTO Global Guidelines to Restart Tourism released by the Global Tourism Crisis Committee on 28 May 2020 with the objective to support tourism to emerge stronger and more sustainable from the COVID-19 crisis. The vision is shared by the members of the One Planet Sustainable Tourism Programme
and partner organizations.
The Global Sustainable Tourism Council (GSTC) Criteria were created to provide a common understanding of sustainable tourism. The GSTC Destinations Criteria – known informally also as “GSTC-D” — are the minimum that any tourism destination should aspire to reach. They are organized around four main themes: sustainable management; socio-economic impacts; cultural impacts; and environmental impacts. They have applicability to the entire tourism sector.
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Globally, the tourism industry already accounts for an average of 9 per cent of nations’ gross domestic product (GDP), and its importance is bound to increase even more. The United Nations World Tourism Organization projects international tourist arrivals to increase from 1.1 billion in 2014 to 1.8 billion in 2030. For many developing countries tourism is a key pillar of national development contributing to growth, employment, investment as well as technology dissemination. In many small island developing states (SIDS), it accounts for up to 25 to 60% of national GDP.
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