Luxury is DEAD. There is no point in designing lavish hotels just to put heads on beds – every hospitality project should have a purpose and a candle to light. We in hospitality – designers, owners or operators – have the superpower of reaching thousands of people. We should shoulder more responsibility concerning issues like education, clean accessible water, alternative energy, energy consumption, food waste, wildlife protection, and conservation. The big hotel companies are part of nature and society too, not just economy. Here are some ideas of how to do something real…
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