Inspiring Tales
Mekong STORIES
Mekong Stories is an online magazine to feature stories from the various Destination Mekong programs, including all stakeholder groups – businesses/ organizations, people/staff, and travelers/residents.
The initial edition of Mekong Stories reflects four years’ work telling the stories of many individuals and organisations working in the GMS’s tourism industry. Mekong Stories is designed to tell the hidden stories in the Mekong Region, introducing people working in the industry that have made a difference and devoted their lives to sustainability, such as Mekong Heroes and Mekong Faces. Stories from businesses, in particular, from the Experience Mekong Collection and Made in Mekong businesses bring closer the human aspect and the social impact created by these enterprises. And finally, stories from travelers and residents unleash real experiences from Mekong Moments, Mekong Minis, and Mekong Memories.
URL
Model
- Public-Private Partnership
Launched
- 2021
Inquiries
Featuring
- The Experience Mekong Showcases from 2018, 2019, 2020, and 2021 - highlighting innovative small responsible travel businesses and social enterprises
- The Mekong Heroes from 2020 and 2021, telling the stories of extraordinary efforts by professionals fostering sustainability and social impact
- A curation of Mekong Faces, portraying individuals from ministers to front line workers that have inspired and stand for what makes the Mekong Region so unique and diverse
- The latest trends on post Covid-19 pandemic travel and building blocks for a more inclusive and balanced travel and tourism industry
- Inspiring visual content shared by travelers and residents from our Mekong Moments and Mekong Mini Movie Festival campaigns
- Voices from the youth, the next generation of leaders on how travel and tourism may look like in the countries, cities, and villages in the Mekong Region
- Snapshots of innovative ventures and initiatives from our MIST program, starting in 2017 to now
- A complete directory of all current Experience Mekong Collection members, promoting small responsible businesses creating social and environmental impact
- A selection of some of the best travel articles, telling interesting, inspiring, and emotional stories about people and places in the Mekong Region
- And much more...
Partnership Opportunity
Destination Mekong is publishing the first edition of Mekong Stories with support from various content creators to put a focus on the many faces and stories in the tourism industry in the Mekong Region. Mekong Stories is an opportunity for partners to publish content and showcase their contribution and positive impact on personal stories in the region and how they contributed to inclusivity and sustainable communities
Benefits
- Be part of the definitive guide to Mekong tourism and its people
- Reach the post-Covid target traveller – responsible and conscious
- Position your business as a leading sustainable tourism provider
- Create a network of sustainable tourism practices in the GMS
- Support the promotion of sustainable tourism in the GMS
- Help us to give voice to SMEs in the tourism sector
- Generate inspiring content for those wishing to visit the GMS
- Reward your staff for their tireless work in the most difficult of times
Distribution
Online
The main distribution channel of Mekong Stories will be through mekongstories.com, which will be promoted through Destination Mekong channels such as the industry newsletter to 12,000 tourism professionals and media. The publication will also be distributed through partners, such as airlines, hotel groups, tour operators, other tourism organizations.
Mekong Stories is designed to be printed. The print file will be provided to partners free of charge with co-branded cover.
Target Groups
Professionals
Mekong Stories will target tourism professionals who care about sustainable and res- ponsible tourism, and want to learn more about the real lives of others working within the sector.
Consumers
It will be read by anyone with an interest in the Mekong region’s tourism, from those who wish to discover more about the lives of people working here to those seeking travel inspiration.
How you can support it
Become a partner of Mekong Stories and contribute content. Be part of the inspiring tales from the region.