Tourism can be a source of foreign currency, a job engine and a catalyst for sustainable regional development, but it can also have a negative impact. In order to access its inherent potential, tourism needs to be managed with foresight. Managing destinations plays a key role here. Because of their market relevance and size, destinations have the potential to be developed and marketed from a sustainable perspective. That requires effective destination management organizations (DMOs), which can manage the destination and coordinate various tourism-related stakeholders.